The New Hydration

Imagine - A world where no one suffers from sugar highs that lead to obesity lows; a place where vitamins, plant extracts and electrolytes dance to a tasty rhythm; a place where no one settles for uninspired hydration; where real health value isn't a pipe dream; and where Global Impact is a priority.  Welcome to the new hydration...

Welcome To Shine

our mission

We exist to deliver superior beverages that promote optimum health using the power of nature.  And we're not just impacting health at home, our company Shines light to those in need in the developing world.  A portion of sales are donated to provide free vitamins to families in Africa and Central America through our social partner One World Health.

Born in beautiful Charleston, SC



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Advisory Board



Gerry david

Gerry David knows the beverage industry like Michael Jordan knows basketball.  As the former CEO of Celsius Beverages (2011-2017), Gerry lead the brand from a state of negligible growth when he arrived to posting record revenues in the fitness beverage space for five consecutive years and an 18-fold increase in its stock price.

As the former President and CEO of Celsius Holdings, Inc., the creator and marketer of Celsius®, the world’s first negative calorie drink backed by clinical science, Gerry was named one of only 25 Gold Winners recognized globally in the prestigious CEO World Awards®.  He was selected as ‘The Leader’ in the CEO of the Year category, and recognized for his crucial role at the helm of this rapidly-expanding brand.

Mr. David’s broad experience in manufacturing, product development, marketing, sales, supply chain and finance provided the leadership Celsius® required as it grew aggressively both domestically and internationally.  Prior to Celsius®, he opened his first startup at the age of 27, growing his company to six states before going public.  He has over twenty years of experience in the technology sector, having held executive positions at IBM, Honeywell and GTE.  Gerry has over twenty-one years of experience in consumer products with companies such as HSN Direct, Oragenics and Vitarich Labs.  Mr. David has personally led three startups, overseeing turnarounds at five companies along with successfully managing businesses spanning seventy-two countries


Ron sellers

Ronald "Jingle Joints" Sellers is a former American football player.  He played college football for Florida State University, where he was a two-time All-American (1967, 1968).  Despite being limited to a total of 30 games of regular season eligibility, Sellers still holds Florida State career record for most 200-yard receiving games. He was inducted into the College Football Hall of Fame in 1988.  A wide receiver, he played for the American Football League's Boston Patriots in 1969, when he was an AFL All-Star, then for the National Football League's Patriots, Dallas Cowboys and Miami Dolphins.

Ron received his B.S. degree in Risk Management from Florida State University in 1969, and later began his career with Mass Mutual as a life insurance agent.   In 1975 he formed Ron Sellers & Associates, Inc. as President and CEO.  He has been managing the growth and expansion of RSA as a leading consulting firm in the areas of business retirement, group employee benefits, PEOs and business/individual life benefits, with clients across the state of Florida and the USA.

In 2012, Ron Sellers & Associates, Inc. and The Florida Retail Federation established a joint venture, FRF Benefits, in order to deliver company retirement plans and services, payroll, HRM and employee benefits/services to the Florida Retail Federation’s 7,500 members. These products and services are attracting new Florida based as well as members/businesses, from other states. Ron is the President & CEO of FRF Benefits.  Ron is a former member of Florida State University’s Foundation Board, for over twenty years a member of FSU’s Business School Advisory Board. He was a former member of the State of Florida Chamber of Commerce Board, the Florida Petroleum Marketers & Convenience Store Association Board, a former member of the State of Florida Golf Association, a former President of Mayacoo Lakes Country Club, a former Chairman of the Melanoma Golf Tournament in 2010 and 2011, a member of the Country Club of Mirasol, Palm Beach Gardens, Florida, a member of the University Center Club, Tallahassee, Florida and a member of the Breakers, of Palm Beach Florida.


Orlo "spike" dietrich

Orlo “Spike” Dietrich is a Managing Director of Ansley Capital in Charleston, SC.  Prior to joining Ansley, Spike owned and operated a consulting business working with small to mid-size healthcare companies, providing strategic, operational and business development services, including serving on the Boards (often as Chairman) of the portfolio companies of several venture capital groups.

Before launching his consulting business in 1998, Spike worked in a series of senior executive roles that began when he founded Burgett & Dietrich (B&D) in 1985, and served as its CEO.  B&D was a pioneer in the development of fully integrated community delivery systems, serving the needs of large self-funded employers.  From 1985 until 1992, Spike and B&D developed and managed over 140 managed care networks in 33 states, representing over 40 of the Fortune 500, including Emerson Electric, Whirlpool, Kellogg, Campbell Soup, Weyerhaeuser, and Georgia Pacific.  To support the management of these networks B&D developed a Third Party Administrator (TPA), a population health management subsidiary, a workers compensation subsidiary, and a data integration/data warehouse subsidiary designed to provide decision support data analytics.  In 1992, Spike merged B&D with a number of independent TPAs owned by a major private equity firm, and created CoreSource, one of the largest TPAs in the country with 24 offices and 1500 employees.  Spike served as the COO of CoreSource, and continued to lead CoreSource’s managed care efforts. In 1996, CoreSource spun out B&D and sold it to CNA Insurance, where it became CNA HealthPartners.  Spike ran CNA HealthPartners as its CEO until 1998, when he left to form his consulting practice.

Prior to founding B&D, Spike spent 11 years with Baxter Healthcare Corporation, which he joined in 1974.  At Baxter, Spike developed and implemented a workers’ compensation management program, developed and taught labor relations training programs to all domestic manufacturing facilities, and developed and implemented a community-based managed care program for Baxter’s domestic manufacturing facilities which replaced the existing employee benefits program. Before joining Baxter, Spike spent five years as a pilot in the United States Marine Corps. Spike holds a BA from the University of Arkansas and a Commercial Pilot’s License.


Kelly Mathews

As the Store Team Leader at Whole Foods Charleston and with 38 years of grocery retail experience, Kelly Mathews knows the natural/organic food and beverage space.  Kelly and his team manage hundreds of brands for Whole Foods Market and have seen the challenges and successes of startup brands navigating the natural channel to gain distribution.  Under his leadership, Whole Foods Charleston remains one of the most profitable stores in the entire nation and is viewed by the corporate executive leadership as a model for the future.  Kelly is highly respected by both the Charleston Whole Foods team and the global leadership in Austin.


We love to hear from our friends and customers and value your feedback!  Have a question, a suggestion on how we can improve our products or maybe a great idea for a new ShineWater flavor?  Contact us here and we’ll be in touch shortly.

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